Skip to content

Our Story

Why We Do What We Do

Where It All Began

You know that moment when you hear something that makes you go “WHAT?!”. That piece of news, statistic or realization that scares you just enough to do something about it?

For business students Liz Pavel and Tali Goldman that moment was realizing the massive gap in their knowledge of personal finance.

Understanding that the problem extended far beyond themselves, they set out to educate the next generation of independent thinkers.

Point Blank is a free online learning platform designed to prep you for what you really need to know in life.

Taught by two girls who were in their shoes just a few years ago, Point Blank offers relatable, on-trend, and easy-to-understand videos to empower the next generation to take control of their future.


Meet Our Founders


Tali Goldman

Tali can recite the Gettysburg Address by heart, but she turned 21 without knowing how to pay a credit card bill. When she found out it was a matter of a few clicks, she felt the need to let everyone know that it was, in fact, not rocket science. Enter Point Blank. Tali cofounded Point Blank to teach the next generation everything they actually need to know for life. 

Tali is a rising Senior at the Sy Syms School of Business where she is studying Business Analytics with minors in Computer Science and Finance. When she’s not talking about her favorite topic (Roth IRAs!!), Tali can be found with friends, a good book, or sipping an overpriced latte.

Liz Pavel

The moment Liz Pavel realized that 100% of the next generation know how to swipe a credit card, but only 24% know how to build credit, she realized there was a serious problem. But it wasn’t until Liz found herself in a finance club, staring blankly as all the guys nodded their heads to various financial terms, that she took action. Liz co-founded Point Blank so that the next generation knows the difference between short shorts and shorting a stock.

Liz is double majoring in Finance and Accounting with a minor in Computer Science at the Sy Syms School of Business, and plays for both the school’s D3 NCAA basketball and soccer teams. In Liz’s “free time” she likes to fuel her shoe addiction, chill with friends, and lounge on the beach (with sunscreen of course!).


The Magic Behind The Scenes

Daniella Friedman

Creative Director & Graphic Designer

Rafi Kapitanker

Video Editor

Nillie Goldman

CFP – Start Up Advisor

Frequently Asked Questions

Keep Up To Date